# Nuance.dev > We build custom software and automation for forward-thinking businesses. Nuance was formerly known as Datos Operations and, before that, Datos Marketing; older posts may use those names. ## Core pages - [Home](https://nuance.dev/): Overview of Nuance — custom software & automation studio. - [How we work](https://nuance.dev/how-we-work): Our process for shipping custom systems. - [Work](https://nuance.dev/work): Case studies of projects we've built. - [Blog](https://nuance.dev/blog): Writing on automation, AI, and systems. - [Team](https://nuance.dev/team): The people behind Nuance. - [Manifesto](https://nuance.dev/manifesto): What we believe about building software. - [Book a call](https://nuance.dev/book/gio/prospect-call): Schedule a conversation. ## Industries we serve - [Law Firms](https://nuance.dev/for/law-firms): Intake, CRM migration, and custom tooling for legal teams. - [Ecommerce](https://nuance.dev/for/e-commerce): Quote-to-order, catalog sync, and back-office systems for Shopify brands. - [Field Service/Contractors](https://nuance.dev/for/service-contractors): Operations automation for JobTread, Jobber, Aspire, ServiceTitan. ## For agents - [Full site text](https://nuance.dev/llms-full.txt): Core pages, industry pages, case studies and blog posts in one Markdown file. - Markdown views: append `.md` to any page URL (the home page is `/index.md`), or request a page with `Accept: text/markdown`. - [MCP server](https://nuance.dev/mcp): Streamable HTTP, no auth, read-only. Search case studies, blog posts and the team's answers on pricing and process, filter work by industry or platform, and read any page. ## Case studies - [How We Replaced a Contractor's Skills Spreadsheet with a Training and Wage App](https://nuance.dev/work/building-skillstacker-a-complete-system-for-field-service-training-and-retention): HonuSkills ties graded skills to wage bumps, schedules raises on a delay, and gives owners and workers live dashboards. Built on Next.js and Convex. - [Building a lead source attribution dashboard for a lawn care business](https://nuance.dev/work/lead-source-attribution-dashboard-for-a-lawn-care-business): How we closed the attribution gap for a lawn care company on Jobber: a web form to Jobber automation that captures the original lead source on every request, and a Looker Studio dashboard that breaks down revenue (not just lead count) by source and service line. - [Creating a Jobber Data Dashboard](https://nuance.dev/work/creating-a-jobber-data-dashboard): How Nuance built an automated reporting dashboard for Graffitico, a field service company — overcoming Jobber's API limitations using n8n, Retool, Hookdeck, and Google Sheets. - [Saving Righteous Felon $600/mo by migrating to N8N](https://nuance.dev/work/saving-righteous-felon-600-mo-by-migrating-to-n8n): Our client Righteous Felon Craft Jerky is a boutique distributor of all-natural, high protein meat snacks. They work with businesses like hotels, airlines, independent grocers, and national retailers like Costco, Sprouts, Wawa, and Ralphs to offer their snacks to customers, and provide their clients with a customized experience that makes ordering, delivery, and inventory management […] - [Streamlining Legal Operations: Migrating from Keap to Lawmatics](https://nuance.dev/work/migrating-keap-lawmatics): A highly-rated estate planning law firm* based in Newport Beach, California approached us with a common problem: their current CRM, Keap, was no longer meeting their needs. The system was slow and cumbersome to use, lacking in critical features, and unable to serve as both a CRM and case management system. - [Building a custom checkout and donation-based sponsor-matching system](https://nuance.dev/work/building-custom-checkout-sponsor-matching-system): “I hired Gio and his team at Nuance to help me launch an online course. From the beginning I found Gio (and his team) to be professional and stellar communicators. Beyond that was his knowledge of a world I could not have navigated on my own. Gio was able to put resources together that had […] - [Transferring Frump Fighters from Zapier to N8N](https://nuance.dev/work/transferring-frump-fighters-from-zapier-to-n8n): We worked with Frump Fighters to move their existing automations from Zapier to N8N while taking care to exactly match or exceed current functionality, while also avoiding missing any users who purchased while the migration occurred. - [Dynamic quiz results email for How I Met My Dog](https://nuance.dev/work/dynamic-quiz-results-email-for-how-i-met-my-dog): How I Met My Dog created a new quiz where users could answer personality questions about themselves and up to four of their dogs. These answers are processed with custom code to give the user results and insights about how their personality compares to their dog(s)’. The team hired me to take those results and […] - [Built lead generation funnel which delivered 3x ROI](https://nuance.dev/work/built-lead-generation-funnel-which-delivered-3x-roi): Built an ugly but effective case study lead generation funnel. Users opt in to receive the case study, then are solicited to schedule a call. I set up the funnel with Clickfunnels, followup emails in ActiveCampaign, and ran the ads from Facebook. We got 885 email optins, generated dozens of calls, and converted 2 of […] - [Implementing HubSpot for 300+ employee tech company](https://nuance.dev/work/implementing-hubspot-for-300-employee-tech-company): Implemented HubSpot for a tech company with complex systems and multiple sources of data. The challenge: Set up a system that works seamlessly with 3-4 other email marketing systems for the same company Figure out how to import complex data from a variety of sources into the HubSpot system with an API and map it […] - [Integrating Calendly with ActiveCampaign](https://nuance.dev/work/project-integrating-calendly-with-activecampaign): My client uses Calendly to schedule calls, and they’re the most important activity that leads to a high-ticket sale. Calendly can integrate with our email system, ActiveCampaign, through Zapier. However, what you can do with just Zapier is pretty limited in this case. I wanted to go a few steps further, so I wrote some […] ## Blog posts - [Why I Returned to Wordpress after Migrating to Webflow](https://nuance.dev/blog/why-returned-wordpress-after-migrating-webflow): As a person who loves technology, I often get excited about new tools. Someone of my proclivities will often end up migrating from system to system without ever really landing anywhere. It takes time... - [Get Count of Rows With Specific Values From a Comma Separated List](https://nuance.dev/blog/get-count-of-rows-with-specific-values-from-a-comma-separated-list): https://www.youtube.com/watch?v=fTklTmxbROk Here's an example of the data we have: We want to get a list of the industries with a count of users in each industry. Step 1. Download as .csv and turn... - [The weaknesses of ActiveCampaign (2022)](https://nuance.dev/blog/the-weaknesses-of-activecampaign-2020): I love ActiveCampaign. Ever since I started using it a couple of years ago, I've worked with a few dozen clients using it and convinced several people to switch providers. That said, ActiveCampaign... - [How to automatically show clients how many hours you've tracked](https://nuance.dev/blog/how-to-automatically-show-clients-how-many-hours-youve-tracked): Like many freelance consultants, I charge clients by the hour and bill every two weeks. The problem is sometimes I accumulate quite a bit of time between invoices and some clients are surprised when... - [How to Get Notified of New Upwork Job Posts in Your Niche Within a Minute](https://nuance.dev/blog/get-notified-of-new-upwork-job-posts-in-your-niche): One of the best ways to make money on Upwork is to be the first person to respond to any job posts in your niche.In this post, I'll show you how to get notified instantly every time something is... - [I Quit My Job to Become a Marketing Operations Consultant. Here's What I Learned.](https://nuance.dev/blog/quit-job-to-become-marketing-operations-consultant): For a decade, from 14-24, I worked at a fast-growing software company. Yes, you read that right—14. But that's a story for another time. In March of 2020, I called it quits and started Datos... - [How to make a dynamic Wordpress page with Javascript](https://nuance.dev/blog/how-to-make-a-dynamic-wordpress-page-with-javascript): Have you ever wanted to make a page change depending on where visitors are coming from, or create a page with a few slight variations? What you want to avoid is duplicating the page and making... - [How to Send Dynamic Time-Based Email Reminders with ActiveCampaign](https://nuance.dev/blog/how-to-send-dynamic-time-based-email-reminders-with-activecampaign): Out of the box, ActiveCampaign provides a way to send emails based on a dynamic date field (such as sending a reminder one day before a call). But it doesn't provide a way to send email reminders a... - [How to set up UTM tracking and site tracking across all forms with AC](https://nuance.dev/blog/how-to-set-up-utm-tracking-and-site-tracking-across-all-forms-with-ac): By the end of this post, you'll know how to set up UTM tracking and site tracking across an entire site at once (without having to edit every form manually). In layman's terms, this will enable you... - [How to correct an email marketing mistake (and turn it into a win)](https://nuance.dev/blog/how-to-correct-an-email-marketing-mistake-and-turn-it-into-a-win): Even with a great quality assurance system, email marketing mistakes will happen. You'll send the wrong link, include typos, or send a totally confusing email. When this happens, don't panic! See... - [How to use Google Sheets data in Zapier with Python (no coding experience required)](https://nuance.dev/blog/how-to-use-google-sheets-data-in-zapier-with-python-no-coding-experience-required): If you're reading this, you have probably tried to load a large amount of data into a Zapier task using Google Sheets. Unfortunately, Google Sheets has a max of 20 rows that can be passed to Zapier... - [Try these to improve your conversion rate (29 ideas)](https://nuance.dev/blog/try-these-to-improve-your-conversion-rate-29-ideas): In marketing, far too much emphasis is put on doing new things vs. improving what already works. When you create a landing page that converts pretty well or run an ad that generates solid leads, the... - [Nothing is wasted](https://nuance.dev/blog/nothing-is-wasted): Feb 12 marks the last day in a 10-year journey. I walked into Faithlife for my first day of work at... 14 years old. In my time there, I worked from at least 20 different desks, moved from data entry... - [How to integrate Clickfunnels emails and site tracking with ActiveCampaign (the optimal way)](https://nuance.dev/blog/how-to-integrate-clickfunnels-emails-and-site-tracking-with-activecampaign-the-optimal-way): There are a few ways to integrate ActiveCampaign with Clickfunnels, each with their drawbacks. I'll cover all three and let you decide what you want to use! You can click the links to skip to the... - [How to create an automated email welcome sequence with multiple entry points in ActiveCampaign](https://nuance.dev/blog/how-to-create-an-automated-email-welcome-sequence-with-multiple-entry-points-in-activecampaign): If you collect email subscribers from multiple different locations and offer different content in return, you're going to run into a couple of complications. 1. If a current subscriber wants a second... - [How to integrate Clickfunnels with ActiveCampaign (even if you have dozens of existing funnels)](https://nuance.dev/blog/how-to-integrate-clickfunnels-with-activecampaign-even-if-you-have-dozens-of-existing-funnels): Update: I've written a new post that goes over 3 potential methods to integrate Clickfunnels and ActiveCampaign. You may want to read that one first, but it will reference this post. A year ago, a... - [Things you can learn from Pre-Suasion by Robert Cialdini](https://nuance.dev/blog/things-can-learn-pre-suasion-robert-cialdini): If you are interested in public speaking, I wrote another article that specifically applies Pre-Suasion to public speaking on my other site.  One of the best new books of 2016 was Pre-Suasion: A... - [3 things you should know about Google Analytics](https://nuance.dev/blog/3-things-you-should-know-about-google-analytics): Note: This article is intended for people who already use Google Analytics, but don't know the magic behind the machine. Few people who use Google Analytics are aware of the flaws and idiosyncrasies...