
Created a lightweight, customized OKR and project tracking system in Airtable to triage incoming requests and connect them back to OKRs.
Built a secure, penetration-tested internal app that syncs data from HubSpot, Affinity, Pitchbook, and other sources to provide quick insights.

Helped create over 100 automations in n8n and Zapier to streamline B2B and B2C operations, resulting in better fulfillment capacity.
Built a full SaaS platform supporting parents and helping them hire help for the home, including an AI agent called Proxy.
Built dozens of automations connecting tools like Lawmatics, Clio, and Outlook beyond what their native integrations allow.

Built a comprehensive integration system using n8n that migrates and syncs contact data from Dynamics to Emarsys.
Built a custom RAG pipeline to process over 800 sermons, 450,000 emails, and 20,000 files into a centralized database with vector embeddings.
Created a community-facing tool with an admin backend to create and manage matching 'rounds' for consultants.
We'll help you establish standard processes, then automate as much as possible. This speeds you up while reducing potential for human error.
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Skip the hype and find practical use-cases for AI that work right now. Our team is experienced with advanced uses of AI that solve actual business problems.
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Stop making your admins copy/paste stuff. We'll help your tools talk to each other to free up your time for more valuable work.
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We can help you build value in your business by developing tools for your team or customers. Take your proprietary processes and make them into software that you own.
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For every category of software tool, there's dozens of competitors. How do you know which ones to use? We help organizations small and large choose the right tech stack to run their business.

What data should you collect? In what format? Where should you store it? How can you harness it? These are all questions we can answer for you.
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CEO, RTZN Brands
Before Nuance, we had automations that worked 80% of the time, but the 20% of failures created anxiety about what's actually accurate. Nuance has restored confidence in our automations. We've likely avoided hiring at least 2 full-time employees. Consultants often give me advice on what needs to change—Nuance simply implements the change with my approval and shows me the results.

Partner at G2 Venture Partners
Previously we had to switch between multiple Google Sheets, databases and drive files to find the relevant information. Now we can search for a company and immediately see everything our firm has on it. Nuance has quickly and cost-effectively delivered an outstanding product while requiring little of our team's time. We strongly recommend Nuance to anyone considering outsourced development support.

Host, TWIML AI Podcast
Giovanni was great to work with in every way. He was able to jump right in and understand what we were struggling with, build a corrective plan, and get it implemented quickly. He was flexible, helping out with a few items outside the scope of the initial project—we'll definitely be using him again.

Attorney at Meier Law Firm
We reached out to Nuance because we needed to migrate from an outdated CRM. We'd worked with a couple of agencies before that made big promises but never kept up their end of the deal. Nuance worked quickly to recommend a solution and start building, and successfully migrated us from Keap to Lawmatics. We'd accumulated a decade worth of technical debt and confusing automations that no-one fully understood anymore, and Nuance helped us sort through that and rebuild our automations from scratch. The result is greater clarity for the team, a plan for moving forward, and a system for collecting data we can rely on.

Founder of Storyd
Over the past eight months, Nuance has been helping us find repetitive tasks to automate and intelligent ways to simplify our workflow. I estimate that their contribution will help us save thousands of dollars—if not millions—over the coming years and decades. The team is accountable, reasonable, and a joy to work with.

Owner, Custom Concrete Contracting
HonuSkills was built to fix a workforce problem we'd been dealing with for 30 years in concrete. The vision was clear, but the technical path wasn't. Nuance took our problems, goals, and contractor logic and turned them into a real product. No tech degree required on our end. They ask the right questions and deliver. That's hard to find.

Director of Operations at Reverb
Our company was left in quite a predicament when Relay.app announced they were closing down. Bringing in Giovanni and Nuance was the best decision we could have made. His team helped rebuild our existing automations on n8n and took it a step further to even improve the original builds. We would have spent months trying to get up to speed using n8n ourselves.

Founder of The Upside
Giovanni is everything you need in a tech/operations consultant: he works quickly, communicates clearly, and often suggests improvements before I even think of them. He truly makes you feel like he's part of your team—not an external advisor. Plus, he has an eye for marketing and design, helping free up even more of my time.

General Manager, Technology & Operations at Jolt Space
We needed help implementing automated emails based on how people interact with our new platform. Nuance quickly understood what we needed, helped us figure out the data model, and set up the automations. They were easy to work with, responsive, and even caught a few bugs in our platform when testing. If you are embarking on a new technical project, definitely reach out to them!

Author, Love & Respect
I hired Gio to create an AI assistant capable of accessing archives from my decades in ministry—my books, 800 sermons, 450,000 emails, and tens of thousands of documents. He even converted my handwritten sermon scans into searchable documents. What used to take me hours to dig up can now be found in a few seconds.

CEO, Prime Marketing Source
Our previous contractor was taking too long. Nuance was referred to us and the difference has been night and day—they work quickly, effectively project manage, and consistently get us a fix within a few hours. I've liked their work so much I'm now working with them to develop an MVP for a new SaaS product. They're communicative, skilled, reliable, and overall a pleasure to work with.

CEO, Peacock Parent
Nuance is an indispensable partner—responsive, innovative problem solvers who intuitively understand how to make a great UX. They don't just execute; they sharpen our strategic thinking. I love how well they communicate (not always normal for people in tech). For anyone building a web app, leveraging AI, or streamlining tangled processes, I wholeheartedly recommend Nuance.

Partner at Lubin Pham Caplin
We've been automating since day one. But hiring Nuance really accelerated our automation processes. Our law firm has grown so much, and we picked much of the low-hanging fruit. To reach the next level, we knew that we needed to bring in professionals, especially as we scaled. Nuance came recommended to us, and Gio and John did not disappoint. They've been able to turn our ideas/needs into working solutions that save us hours of manpower every day. Highly recommend for any of your development needs!

Author
From the beginning I found Gio (and his team) to be professional and stellar communicators with knowledge of a world I could not have navigated on my own. I felt as though I had a partnership with Gio—he is always three steps ahead of knowing what needs to be done. We are now working on our second project together. There will be many, many more.

Founder, Guiga Law
I can't recommend Giovanni and his team enough! I am working on building systems and automations for my new business, and he takes the time to understand your business and your goals. He not only strategizes creative solutions to meet your goals, but designs your systems in a way that allows you to maximize your technology budget. For example, he will help you minimize the number of different technology platforms you use (if that's important to you). Most importantly, he explains how your systems work in EASY TO UNDERSTAND terms and even shares his explanations via helpful videos that you can refer to again and again if necessary. If you're thinking of streamlining your business, reach out to Giovanni now!

Co-Founder/COO at How I Met My Dog
Giovanni helped execute our project faster and better than we could have hoped for. His capabilities and creativity even saved us a ton of money on our email marketing service. He's kind, prompt and very skilled.

Director of Digital Marketing, Baker Publishing Group
Working with Nuance has been a game-changer. Giovanni has this rare ability to simplify complex integrations and make multiple systems work seamlessly together. What stands out most is his ability to listen, understand our unique needs, and deliver solutions that actually work in the real world. I'd highly recommend him to anyone looking for reliable, thoughtful, skilled support.

Vice President of Growth & Operations at Graffitico
Giovanni created an automation to pull all our field service data into Google Sheets daily—built quickly and responsive to any updates I wanted to make. Gio's easy to work with and even trained me on how to maintain the system on my own. If you have any technical problems or want to automate your busywork, I highly recommend Nuance!

Co-Founder, Value Capital Funding
Gio's knowledge in the area of automation, especially Zapier, has helped our business tremendously. He is quick to respond no matter the hour and has done everything we needed him to do and more.

Sunset Docks Muskoka
Nuance has been great to work with. They’ve helped us automate the integration between our CRM and inventory software, reducing a lot of manual work and making the process much more efficient and reliable. They’ve taken the time to understand how our business works, and their team has been knowledgeable, responsive, and easy to work with.

Founder, Frump Fighters
Working with Nuance has allowed us to hand off the technical aspects of building out a custom platform for our customers. The team is very responsive and understands what we're looking for. They're always looking to provide the best solution and discuss our options with us. It's awesome to be able to focus my energy on being the visionary and imagining solutions for my customers, and then let Nuance take care of the implementation. Whether it's backend infrastructure or front-facing customer products, I recommend working with Nuance if you want your systems to run smoothly and efficiently but don't want to get into the weeds yourself.

Founder, Prodego
The best feeling as a founder is finding a team you can actually trust. Nuance has been incredible to work with on my app. They are true experts, but what really sets them apart is how much they care and how generous they are with their time. They are extremely collaborative and always share input that matters, making me feel supported throughout the entire process. I couldn't ask for a better group of developers to have in my corner.
Great work comes from great teams. We invest in experienced people who share our values, compensate them fairly, learn from each other, and create an environment where everyone wins.
Meet the TeamWhen you have a hammer, everything looks like a nail. Some agencies build themselves around a specific solution. We prefer to meet each problem with the solution it needs. We can adapt to any tech stack, but these are some of our most-used tools:




















We are a primarily US-based, distributed remote team. To the extent we work with anyone outside the US, it is a merit-based and not cost-based decision. Originally founded in Washington state near beautiful Bellingham!
We've used hundreds of different tools for every possible category of software, and we learn new ones every week. Thinking about business through repeatable systems is the primary skill, and what specific tools we use doesn't affect our ability to solve your problems. We're comfortable wielding tech as simple as Calendly and as complex as Salesforce.
We're not in the habit of stepping in front of them in the first place. But we also build with our client's future in mind. We avoid obscure tools that no future solution provider will know. We document our work, often with videos when appropriate. And we are always proactive about communicating any gaps in availability, unlike solo freelancers that sometimes ghost you for weeks at a time with no explanation. Many of our clients have been with us since we started the business in 2021! We don't like vendor lock-in. You own what we build and can take your business elsewhere if you choose.
We do a little bit of both. We used to build web apps with Bubble.io, but realized that the pros of AI-assisted development were starting to exceed building with Bubble. Now, we choose the route to take based on the project and requirements. We've created and continue to refine our ideal code-based approach to building apps that allows us to move quicker while maintaining quality and oversight. One of our favorite low-code tools is n8n, which has exploded in popularity in the last couple of years.
The first difference: we don't describe ourselves as an AI agency. That's because we recognize that there are many ways to improve a business' operations outside of adding AI. In fact, many of the common uses for AI are pretty unstable or counterproductive in practice. We have a nuanced view of AI and understand its strengths and weaknesses deeply. We're testing out each new model, building AI agents, and figuring out the possibilities daily. If you want to implement AI in your business, we can help you. But you can rest assured that you aren't being sold snake oil. Unlike many agencies, we also don't charge a retainer, setup fee, or anything of the sort. We strive to be easy to work with and not become a monthly budget burden where you're constantly attempting to make sure you got value out of the billables. Lastly, we started Nuance before chatgpt changed everything. Today, there are thousands of videos on YouTube teaching people how to start their own AI agency, and many of the same people hyping dropshipping and crypto are now trying their hand at owning an AI agency (how hard could it be?) We're not here to make a quick buck. We're here because we're obsessed with delivering great quality work and working on interesting problems.
We charge by the hour at $150/hr. There are some instances where a fixed price project makes sense, and we're happy to talk with you to figure out a way to make our pricing fit with your needs. Our invoices include line items detailing how each hour was spent down to the minute, so you know where your investment is going. We invoice on the 1st and 16th of each month if there are any billable hours accumulated.
We've worked with many solo founders and small teams in addition to enterprises. Affordability comes down to what you want to accomplish. Some examples: A simple two-step automation could take as little as 20 minutes, where the majority of the time is spent communicating with you. A typical, more complex workflow will take 3-4 hours to build. A basic web app that solves a few simple problems and triggers workflows will be around 6-10 hours. A complex web app with user authentication, business logic, multiple pages and modals, system integrations, etc. will start at 20-30 hours We generally find that the clients who get the most value from us are either: 15+ employees, making $1M+ in revenue Early stage or solo founders that have funding or are wealthy enough to invest in systems that will accelerate their business and build the right way to scale If you can afford ~$500/mo+ for better systems, that's enough to chip away at a few problems each month.
We're industry agnostic and have worked with clients in all kinds of industries. Some examples: eCommerce Law Manufacturing Online communities/content creators Publishing CPG Healthcare and Pharmaceutical companies would not be a good fit, but we are otherwise very flexible. The reason we work well across industries is because the problems that we solve happen to every business, regardless of industry. Some of the specific tools and use-cases will be different, but the core systems and tech issues are the same.
Many of our best clients already have a good thing going, and we can augment them by providing an outside perspective on their systems and helping them catch their blind spots. We've worked in plenty of situations where our client already had a dev team and IT, but they hired us for automations that their existing team didn't have capacity for or expertise in. Employees are usually knee-deep in existing projects and inertia, so having experts like us come in and augment your capacity can be a big value add. We're happy to collaborate with anyone on your team. Quick note: We're not a replacement for an IT or MSP team. While we can do some of the same stuff they'd handle for you like fixing DNS issues, there are many IT activities like setting up computers, Microsoft administration, or security monitoring that we don't do.
We prefer working with clients long-term rather than one-off engagements. This means that we help maintain everything that we build. If you'd rather handle it yourself, we will provide all the necessary documentation and info to hand it off completely. If there's a problem that's our fault, we will solve it without charging you. We have very quick turnaround time on urgent issues.
Absolutely! We can conduct an audit, or just listen to the problems you're experiencing and turn those into actionable plans. Any consultant worth their fee knows that a client's request often has incorrect assumptions baked in. We ask good questions to get down to the root issue so we know we're solving the right thing.
If we've learned anything from working with humans full-time, it's this: it's hard. After a great interview, you get excited that they'll be a great fit, then… something happens. Maybe they take 2 days to respond to emails. Maybe they don't have enough attention to detail. Maybe they hit you with a surprise whopper of a bill out of nowhere. Maybe they promise one price, then demand more without the scope even changing because they underestimated. Everyone makes mistakes, and sometimes these are just mismanaged expectations that can be resolved with a conversation. But often, they're just not a good fit. We could tell you “we're not like those other guys”, but actions speak much louder than words. Work with us for an hour and you'll see the difference immediately. For what it's worth, I (Giovanni) had a very negative view of agencies when I started Nuance. Inflated billable hours, coasting on retainers that were set up years ago, ghosting clients, delivering subpar work with inexperienced account managers, the list goes on and on. It doesn't have to be this way.
It depends on the complexity and how fast you want to move, but our turnaround time for most work is within 3 days to a week. A web app would take more like 2-3 months for an MVP. 99% of the time, the bottleneck is on the client's side (waiting for info) rather than waiting on us.
Usually the same day. Before we dive in, we like to have at least one meeting to make sure we understand the problem and aren't building the wrong thing. For larger projects, we may do a short discovery phase to map out the approach. This protects both of us from wasted time and money. If something is urgent—like a critical automation is broken and costing you money—let us know.
We are entering the "self-build" era: you can now affordably replace expensive subscriptions with tailor-made tools for your business. Tools that work the way you do.
It's not just about saving time—it's about adding value to your company.
That's great news for mid-size businesses looking to capitalize on the moment, but it also leads to a huge array of options to sort through.
I started Nuance in 2021 to help businesses automate their processes, but a lot has changed since then. The range of things you can realistically automate has increased, and creating custom apps has become within reach for any business. Nuance is your technical partner for fast-changing times in tech.
Thousands of newly-minted, AI-focused agencies are trying to get in on the gold rush; we take a more cautious approach, cutting out the hype and focusing on real value.
In the last 5 years we've helped dozens of clients save hundreds of thousands by using tech to streamline their work. Now, we're ready to serve you
Giovanni Segar
CEO & Founder