We build the integration layer, the back-office automations, and the internal tools that let wholesale and DTC ecommerce teams run their operation without having to watch every system at once.
Recent ecommerce projects
In order to report on revenue and do abandoned cart, post-purchase, and interest-based email marketing, orders from Shopify need to flow into Emarsys. After testing the Emarsys Shopify app for syncing, we quickly realized this was not going to work out of the box. We built our own automation to sync new customers and upload orders and refunds into the sales data in Emarsys. The workflow also recovers itself in the case of failures, replaying from the last successful order import to ensure no data gets lost.
Everyone hates having too many meetings. But the team needed a way to stay aligned on objectives from week to week. They replaced their Monday meeting with a sophisticated weekly recap system which is continually evolving to create more transparency and value. Each employee records a video on Loom on Friday and submits it in a form. We use Gemini to watch the videos, summarize them, and extract key information from the screenshare. We then take each department and summarize all their team's submissions together.
The team receives purchase orders from many types of sources, often sent via email in files. We've taken their top order sources outside of their website and created automations to automatically create corresponding Shopify orders and reply to the customer. Now, dozens of orders per week are automatically showing up in Shopify, freeing up account managers to focus on what they do best instead of manually entering orders.
We built an AI assistant platform for the team, connected to their Microsoft and Salesforce accounts. It has the ability to take actions for them, such as creating tasks in Salesforce or drafting emails. It can process PDFs, audio files, and more and includes a 'conversation mode' for voice-to-voice AI interaction. It goes beyond the capabilities of major chatbot interfaces like Claude or ChatGPT by providing precise, customized tools which maximize the ability of AI agents to take the right action, and provides collaboration features for the team.
B2B orders come with all kinds of edge cases and unique processes to consider. One of their big problems is invoicing clients at the right time, staying on top of overdue invoices, and ensuring things proceed smoothly from order, to fulfillment, to accounting. This automation below is one example: It reconciles all open invoices daily to double check their status, if they've shipped, etc. It takes action where it can, and reports any anomalies to the team in an email and Salesforce dashboard.
We're tool-agnostic by principle and can learn any new system, but these are some of the platforms we've worked on for clients. If the tool you're using is not on this list, just contact us.
“Before Nuance, we had automations that worked 80% of the time, but the 20% of failures created anxiety about what's actually accurate. Nuance has restored confidence in our automations. We've likely avoided hiring at least 2 full-time employees. Consultants often give me advice on what needs to change—Nuance simply implements the change with my approval and shows me the results.”
“Working with Nuance has been a game-changer. Giovanni has this rare ability to simplify complex integrations and make multiple systems work seamlessly together. What stands out most is his ability to listen, understand our unique needs, and deliver solutions that actually work in the real world. I'd highly recommend him to anyone looking for reliable, thoughtful, skilled support.”
“Working with Nuance has allowed us to hand off the technical aspects of building out a custom platform for our customers. The team is very responsive and understands what we're looking for. They're always looking to provide the best solution and discuss our options with us. It's awesome to be able to focus my energy on being the visionary and imagining solutions for my customers, and then let Nuance take care of the implementation. Whether it's backend infrastructure or front-facing customer products, I recommend working with Nuance if you want your systems to run smoothly and efficiently but don't want to get into the weeds yourself.”
Every business is unique, and so are our solutions. We don’t force your business to conform to a preconceived framework.
How we help
Your storefront, marketplaces, CRM, accounting, and fulfillment tools rarely come with the integrations you actually need. We build the connections between them so your team stops exporting data from one place every morning and pasting it into another.
You hired sales people to go out and get more business. Instead, they're stuck babysitting existing customers and manually inputting orders. We can automate the purchase order -> Shopify flow, ensure inventory availability, and onboard their customers automatically so they can do what they do best.
Making sure every order actually ships on time, every wholesale invoice gets matched to its payment, and every marketplace payout lines up with what you sold. Your proprietary process that no tool seems to support out of the box can finally be achieved automatically.
Instead of asking your team to monitor every system, we build the automations that watch for them. The right person gets the right task when something needs attention. Dashboards curate what matters: just the orders stuck in review, the inventory about to run out, the accounts trending off their usual volume.
Putting together spreadsheets and powerpoints by hand is becoming obsolete. We can help your team connect AI systems to the data they need and train them to do better analysis, faster with AI. Surface opportunities and issues before they become your next crisis.
Your storefront, marketplaces, CRM, accounting, and fulfillment tools rarely come with the integrations you actually need. We build the connections between them so your team stops exporting data from one place every morning and pasting it into another.
You hired sales people to go out and get more business. Instead, they're stuck babysitting existing customers and manually inputting orders. We can automate the purchase order -> Shopify flow, ensure inventory availability, and onboard their customers automatically so they can do what they do best.
Making sure every order actually ships on time, every wholesale invoice gets matched to its payment, and every marketplace payout lines up with what you sold. Your proprietary process that no tool seems to support out of the box can finally be achieved automatically.
Instead of asking your team to monitor every system, we build the automations that watch for them. The right person gets the right task when something needs attention. Dashboards curate what matters: just the orders stuck in review, the inventory about to run out, the accounts trending off their usual volume.
Putting together spreadsheets and powerpoints by hand is becoming obsolete. We can help your team connect AI systems to the data they need and train them to do better analysis, faster with AI. Surface opportunities and issues before they become your next crisis.
